Rob Gelphman Chair, Marketing Work Group MoCA 408/838-7458 <%=NoSpam("robgelphman@mocalliance.org","")%>

MoCA® INTRODUCES WWW.CONNECTMYSTUFF.ORG AS PART OF NEW CONSUMER OUTREACH AND EDUCATION INITIATIVE

San Ramon, Calif., January 13, 2009 -MoCA has launched a new video-based, social media, web site, www.connectmysfuff.org, to educate and entertain consumers, service providers and manufacturers on the issues associated with home entertainment networking and the need for high speed connectivity.

The purpose of this new endeavour by MoCA is to establish a place where visitors can watch, deposit or comment on videos that best illustrate real world concerns of consumers when it comes to their digital entertainment lifestyle. The first videos available for viewing are interviews of attendees at the recently concluded Consumer Electronics Show (CES) in Las Vegas.

The name of the site, ConnectMyStuff, was purposely chosen because that's what people want to do. It is strictly video-based, with room for commentary and feedback, in line with how people are viewing and gathering information in a social media context. The site is consumer friendly, real world and devoid of the industry jargon and propaganda that permeates other technology-related sites.

"Home entertainment networking is a real issue for consumers this year. Millions of CE devices from DVRs to BlueRay players to media centers to game consoles and many others are hungry for bandwidth and looking for a connection," said Michael Ehlenberger, chair of the Consumer Task Force for MoCA, and Vice President of Channel Sales at Actiontec Electronics. "We want to enable consumers to explore their options, and give them an opportunity to contribute and share their experiences."

"When you think about it, people do not want another network. They just want to connect their stuff," said Daniel Wong, director of brand management for D-Link. "This site will serve as a valuable source of information and feedback regarding consumer behaviour when it comes to home networking and consumer electronics." Access to the site is available to everyone.

A feedback and commentary mechanism is available on the site.

In addition, MoCA is interested in posting videos from other consortiums and individuals. The three basic criteria for submission are;

• No overt commercialism or sponsorship;
• Must be in sync and keeping with the nature and theme of the subject matter;
• Must contribute to the body of knowledge via a true and definable value proposition.

About MoCA
The Multimedia over Coax Alliance (MoCA®) is an open, industry driven initiative promoting distribution of digital video and entertainment through existing coaxial cable in the home. MoCA technology provides the backbone for whole home entertainment networks of multiple wired and wireless products. Visit www.mocalliance.org for more information.

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