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March 18, 2008, San Ramon, CA and Bangalore, India----The list of international new members continues to grow, as Tata Elxsi Ltd,. becomes the latest company to join MoCA.

Tata Elxsi Ltd. (TATA ELXSI) is the technology arm of the $73.6 billion TATA group, India's largest business conglomerate. Tata Elxsi provides product design and development services in the areas of VoIP, broadband access, IP networks, wireless and home networking, and consumer electronics.

The Media Continuum And MoCA
Tata and MoCA are very much aligned in their viewpoint and approach toward the delivery of video in the home and the consumer's appetite for digital media.

"We call it the media continuum which we define as a seamless chain from the origin to the consumption of content," said Nitin Pai, general manager of marketing for Tata Elxsi. "The driving force behind this continuum is the consumer's desire to acquire, transmit and receive content anytime and anywhere.

"Consumer devices are at both ends of the media continuum. We have seen many new content acquisition and content consumption devices, that both drive and are influenced by changing habits in media consumption," added Mr. Pai. "This coupled with multiple delivery mechanisms including Internet broadband and packet-based networking provide more choices, and more risk, than ever for service providers, product manufacturers and the end consumer. Choosing the right multimedia technology standard is both complex and crucial for long-term success."

"A truly global standard is measured by its international appeal and viability in a variety of industry segments. Tata's membership demonstrates MoCA's ability to meet both criterion," said MoCA president, Charles Cerino. "We continue to add to our international membership roster with companies from Asia and Europe, and we provide a solution across all broadband digital media industry segments including telecommunications, cable, satellite and retail."

About Tata Elxsi
Tata Elxsi Ltd. (TATA ELXSI) is the technology arm of the $73.6 TATA group, India's largest business conglomerate. Headquartered in Bangalore, TATA ELXSI has deep experience and proven accomplishment in product engineering across digital TV technology platforms including cable, IP, satellite, terrestrial and handheld, and has established itself as a trusted partner to OEMs, ODMs and operators, supporting them as they launch new products and services. For more information visit

About MoCA
The Multimedia over Coax Alliance (MoCA�) is an open, industry driven initiative promoting distribution of digital video and entertainment through existing coaxial cable in the home. MoCA technology provides the backbone for whole home entertainment networks of multiple wired and wireless products. Visit for more information.