MoCA JOINS CEDIA

Home Theatre and Custom Installation Community Strategic Priority

September 14, 2010, San Ramon, CA —MoCA ®, the worldwide standard for home entertainment networking, is proud to announce its membership in CEDIA®, the Custom Electronic Design and Installation Association. Membership is part of the Alliance's strategy of educating electronic system contractors about the technological and economic benefits of MoCA technology for moving high definition content around the home using already existing coaxial cabling in the home.

The home entertainment center is evolving into the home entertainment network. Participation in and support of CEDIA extends MoCA's reach into the home via a recognized and professional organization of installers and integrators.

"The relationship between MoCA and CEDIA is mutually beneficial," said Mike Ehlenberger, MoCA Chair of the Emerging Markets Task Force. "Retrofit environments are a key strategy for any ESC company. Working with CEDIA certified installers provides these installers and ESCs with an additional revenue stream while allowing MoCA-based products an additional channel into the home."

"We have achieved overwhelming success in the pay TV operator channel and hope to do the same in the installer community," said Rob Gelphman, Chair of the MoCA Marketing Work Group. "We intend to work very closely with the organization and its members via educational and brand awareness programs.

Recently, CEDIA nominated Actiontec Electronics' Ethernet over Coax MoCA Network Adapter as a finalist for Best New Product.

About MoCA
The Multimedia over Coax Alliance (MoCA®) is the worldwide standard for home entertainment networking. It is the only such standard that appeals to all three pay TV segments—cable, satellite and IPTV. MoCA technology can also be used to extend Wi-Fi connectivity in the home.

MoCA has more than 70 certified products and 50 members representing the home entertainment network value chain including service providers, OEMs, consumer electronics companies and chip vendors.